Twitter observed what we said and did throughout the entire Super Bowl this past Sunday, involving anything with the game to commercials. They released a chart with the statistics on what peaked the most through the game, separated into Brands and Super Bowl mentions.

You can see excitement spike with the kickoff at marker A. Everyone watching was geared up for the first commercial break at marker B, hoping for funny or memorable ads; as soon as the first commercial break began, viewers were immediately tweeting about it. The first @DoritosUSA ad at marker C caused the largest per-minute volume of commercial-related tweets -- for the minute following the ad, related tweets were 19% of all tweets we saw, eclipsing even the chatter around the Super Bowl itself for a brief period. Back in the game, excited or dismayed tweets following the first @Coltstouchdown at marker D formed nearly 40% of all tweets that minute. The second half began with a bang as @TheSaints recovered a surprise onside kick, and for the next minute 44% of all worldwide tweets were about football. Chatter around brands had meanwhile dropped to much lower levels until @Google's Parisian Love commercialsparked viewers once more. Excitement around the game grew steadily with large peaks following scores and turnovers up until the final moments. As the game ended, one out of every two tweets on Twitter was about the Super Bowl!