The war between Adobe and Apple continues... At then end of last month, the last retaliation was Apple's huge public article about their thoughts on Flash and how they believe in an open web, a web of HTML5, and not a web where you must install a plugin to see specific content. Adobe, today, responded with their "We ♥ Apple" ad campaign appearing on numerous websites across the web. At first, the title of the ad may seem like a big "screw you" to Apple, but it's actually not. It's more of a rational disagreement. It appears that Adobe thinks Apple's doing all the limitations with their app store and lack of Flash on the iPhone and iPad, and that Adobe believes that there's room for both Flash and HTML5.
These ads have appeared on the New York Times, The Washington Post, and other popular websites all over the internet. They proclaim:

We love innovation and creativity

We love Flash and HTML5

We love healthy competition

We love freedom of choice 

What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web

That's an indirect response to Apple's recent developer policy changes that state applications can't be developed in Flash, but in languages they specify: Objective C, C, or C++ and what is now being looked into as a possible antitrust on Apple's part.


In addition to this ad campaign, Adobe also posted a blog post on the matter for a more direct response to Apple's views on the matter.