Courtesy: Mashable

Twitter is currently in the process of rolling out a brand new homepage for the site and it looks absolutely beautiful. It actually takes a bit of a different focus as well.

The previous homepage featured some popular users, top tweets, a trending topics ticker, a search bar, and of course a big Sign Up button on the right. The slogan was "The best way to discover what's new in your world." Now, Twitter has removed most of the clutter for just a slogan, search bar, sign up form, and popular users. The new slogan gets a little more specific, but generally has the same message as before: "Instant updates from your friends, industry experts, favorite celebrities, and what's happening around the world."

The focus of the homepage has shifted ever so slightly. The previous design was a lot about showcasing individual tweets and interesting blurbs all around Twitter. This new design takes the spotlight off of tweets and shines it on the users. I think that's a real plus. I don't know about you, but I very rarely read the top tweets. I'm more likely to visit a specific user's profile and scroll through all of their tweets instead.

You also might have noticed that Twitter has put a form for signing up and for signing in right on the homepage to get started with the process immediately. It's great, but they traded space that could have been dedicated to something like trending topics for a sign up field as a result. I doubt they're unhappy about that though.

Overall, the design is gorgeous. It's clean, sophisticated, and most importantly gets the point across.