Cingular--erm, SBC--damn, AT&T! There we go. Yes, AT&T is rebranding itself once more. Boy Genius Report is reporting that AT&T's mainly going to make some changes to its logo, slogan, and color scheme.

Starting with the logo, they will ditch the lowercase "at&t" for some uppercase letters (which I can't picture myself liking all that much).
 Second, they are replacing their "America's Fastest 3G Network" and "More Bars in More Places" slogans with "Rethink Possible" as the new official slogan. I'm not sure if that's for us to see AT&T's innovation or a key to motivation for themselves to actually make connecting to their 3G network possible. Anywho, the third change will be the color scheme. That bright, exuberant orange will now be transformed into an array of colors.

The blue and white globe of some sort will remain, however. The rebranding process will take a while but it's apparently coming; that much we know.

Image Courtesy: BGR