Congratulations to Doodle Jump, the highly addictive iPhone and iPod Touch game involving tilting your phone to have a small character get higher and higher by jumping on platforms and and shooting enemies. (It really is fun.) Doodle Jump has won this year's Apple Design Award at Apple's World Wide Developers Conference which continues into Friday. In order to receive an Apple Design Award, your iPhone OS app must show technology adoption, quality design and user experience, innovation, and performance.

Last year's winners were MLB.com at Bat 2009, Postage, Topple 2, and Tweetie, which is now Twitter for iPhone. Doodle Jump had a few choice words to say about their award on their Facebook page.

• Financial Times iPad Edition from The Financial Times;
• Doodle Jump from Lima Sky;
• Brushes from Steve Sprang;
• TabToolkit from Agile Partners;
• Articles from Sopheistication Software;
• 20 Minute Meals - Jamie Oliver from Zolmo;
• Star Walk for iPad from Vito Technology;
• Real Racing from Firemint;
• Flight Control HD, also from Firemint; and
• Pinball HD from OOO Gameprom