The Only Problem with Windows Phone 7 is Microsoft

The Only Problem with Windows Phone 7 is Microsoft

I have to say it because I find it to be true. Last night, I stayed up ridiculously late reading all the Windows Phone 7 preview articles that were posted practically simultaneously. For the most part, they all seem to have the exact same complaint about Windows Phone 7 and it's the fact that there seem to be a lot of half-baked features. Microsoft now has a very well-known knack for half-baking a good portion of what they do.

Some examples of this would the lack of both multitasking and cut copy and paste. Or the fact that word processing in Microsoft Word won't allow you to change the font and only supplies four colors to type in. Or the fact that syncing contacts with Facebook requires all your Facebook friends to be loaded in the People app instead of just some. Or the fact that making a phone call brings up the Recent list by default and then tapping a number doesn't call it, it brings up a profile for you to call, text, etc. Or my personal favorite, Twitter is no where to be found in what's supposed to be a considerably social-connected phone.

Of course Microsoft still has time to prove upon this before the expected release of WP7 around the holiday season, but the fact that they are sending out a preview now to be judged probably says that not many groundbreaking additions will be added to the OS from here on out. It's unfortunate that Microsoft has that way of adding some features with great potential, but won't let it get to that potential. It's sort of like iPhone OS 1.0. It really was a unique approach at an OS, like this is, but lacked a broad feature set. Overall, Windows Phone 7 seems like a great attempt at a consumer operating system, but seems to really be more for businesses and professional use right now. Microsoft just needs to take it to its full potential and it could really shine.

Microsoft very well may be playing the waiting game like Apple did, adding more and more features with every OS release to keep the hype at a maximum, but this isn't the time for that anymore. The smartphone industry is now very competitive and Microsoft needs to step up to the plate, or Windows Phone 7 simply will not make it.