Google TV Struggles to Attract Buyers for Multiple Reasons

Google TV Struggles to Attract Buyers for Multiple Reasons

Google TV appears to be struggling to really attract buyers. It's no secret that the models currently available are pretty pricey for what they are, especially the the set-top boxes and Blu-ray players. Currently, the Logitech Revue is the only set-top box available and it's a whopping $300. In fact, in a poll taken at Bitts, a full 50% of respondents said the Logitech Revue was way too expensive. Sony also offers a Blu-ray player with Google TV built in for $400 and that too is very expensive for what you get. Apparently Sony is well aware of this fact, and they are chopping prices down $100 to $300.

Now let's take a look at the other end of the competition. Apple TV for years was pretty expensive. In September the price was cut to $100, down from $230. Since then, it's pretty clear that Apple TV has been a hit. It will never be anywhere near as much of a hit as iPhone and iPad, but it's been a hit compared to previous years. The great part about it is nothing really has changed. Sure AirPlay and Netflix have been added, and now it streams content from iTunes rather than locally storing data, but let's face it, that's not what gave it success. It's only $100! It's an affordable piece of tech for almost anyone.

Apple TV is very different from Google TV. They serve two completely different purposes. Google TV is meant to bring a good internet experience to your television. Period. Apple doesn't really aim to do this with Apple TV. Instead, it's actually trying to bring your iTunes experience to your television (i.e. music, movies, TV shows) and then throws in some extras like radio, YouTube, and now Netflix.

It's clear that Google TV isn't really doing a good job with bringing internet to the TV. They aren't getting the pricing correctly, and quite frankly they aren't getting the experience right. I'm not the only person saying this. There's a couple reviews posted at TechCrunch and Nilay Patel of Engadget calls it "an incomplete jumble of good ideas only half-realized". There's no question that a convergence of internet and television is the future and Google TV is a step in that direction, but unfortunately it lacks a great execution... and enough buyers.